Product Marketing Manager Job at Troy Lee Designs, Corona, CA

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  • Troy Lee Designs
  • Corona, CA

Job Description

POSITION: PRODUCT MARKETING MANAGER THE COMPANY : Troy Lee Designs (TLD) is a leading brand in the mountain bike and motocross industry, known for creating innovative, high-performance gear that combines cutting-edge technology with striking design. With a heritage of craftsmanship and a passion for speed, TLD has been an icon of action sports for over 40 years. THE ROLE:

We are seeking a dynamic and experienced Product Marketing Manager to join our team at Troy Lee Designs. you will play a crucial role in driving the development and success of our product lines, focusing on delivering top-tier performance gear and helmets for mountain biking and motocross enthusiasts. This role requires a deep understanding of our target market, a passion for action sports, and the ability to work cross-functionally with multiple teams in bringing innovative products to life. The goal is to build a line of technical apparel, helmets, protection and sportswear that meets business objectives (revenue, margin, profitability) while aligning with our brand. RESPONSIBILITIES: MARKET ANALYSIS & CONSUMER INSIGHTS Identify market trends, customer needs, and competitive opportunities to drive product innovation and differentiation Create and maintain a product roadmap, ensuring alignment with overall business objectives Conduct market research to understand customer needs, preferences, and behaviors Analyze industry trends and competitor products to inform product development and positioning strategies Utilize customer feedback and insights to continuously improve products and address market demands Monitor sell-in and sell-through PRODUCT DEVELOPMENT INSIGHTS Support development of a product strategy that aligns with Troy Lee Designs brand values and market goals Brief the collection from market analysis to optimize strengths, address weaknesses, and explore new opportunities while staying true to the brand Work with the design team to guide the product development process from concept through to launch, working closely with design, marketing, and sales teams Participate in design review and line finalization meetings, incorporating input from sales and marketing Oversee the development of detailed product specifications, ensuring all products meet performance, quality, and cost objectives CROSS-FUNCTIONAL COLLABORATION Assist the marketing team with go-to-market strategies, including product positioning, pricing, promotional plans, keys stories, and sales meetings Work with the sales team to ensure product knowledge and support, enabling them to effectively sell and represent the TLD brand PERFORMANCE MONITORING Monitor product performance post-launch, including sales, customer feedback, and market reception Utilize data-driven insights to make informed decisions and adjustments to product strategy as needed Prepare and present product performance reports to senior management EDUCATION & EXPERIENCE Bachelors degree in product management, business administration or a related field 5+ years of experience in product management, preferably in the sports or outdoor industry ATTRIBUTES & ABILITIES Strong understanding of mountain biking, motocross, and/or action sports gear markets preferred Is highly organized with strong attention to detail Practiced presentation skills for presenting to large groups Excellent project management skills with the ability to manage multiple projects simultaneously Strong analytical skills and the ability to leverage data to drive decisions Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams Proven track record of successfully managing product lifecycles from concept to launch Ability to travel domestically and internationally as needed (up to 30%) Ability to commute and be in the office M-F (may work from home on Fridays after onboarding) Ability to work early or late hours and weekends as needed COMPANY BENEFITS Medical: HMO, PPO, HDHP/HSA, PPO Dental: HMO and PPO+ Vision Co-paid Life/AD&D 10 days of vacation (accrued) 5 days of sick time 401K

Troy Lee Designs

Job Tags

Outdoor, Weekend work,

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