Job Description
POSITION: PRODUCT MARKETING MANAGER
THE COMPANY : Troy Lee Designs (TLD) is a leading brand in the mountain bike and motocross industry, known for creating innovative, high-performance gear that combines cutting-edge technology with striking design. With a heritage of craftsmanship and a passion for speed, TLD has been an icon of action sports for over 40 years.
THE ROLE:
We are seeking a dynamic and experienced Product Marketing Manager to join our team at Troy Lee Designs. you will play a crucial role in driving the development and success of our product lines, focusing on delivering top-tier performance gear and helmets for mountain biking and motocross enthusiasts. This role requires a deep understanding of our target market, a passion for action sports, and the ability to work cross-functionally with multiple teams in bringing innovative products to life. The goal is to build a line of technical apparel, helmets, protection and sportswear that meets business objectives (revenue, margin, profitability) while aligning with our brand.
RESPONSIBILITIES:
MARKET ANALYSIS & CONSUMER INSIGHTS
Identify market trends, customer needs, and competitive opportunities to drive product innovation and differentiation
Create and maintain a product roadmap, ensuring alignment with overall business objectives
Conduct market research to understand customer needs, preferences, and behaviors
Analyze industry trends and competitor products to inform product development and positioning strategies
Utilize customer feedback and insights to continuously improve products and address market demands
Monitor sell-in and sell-through
PRODUCT DEVELOPMENT INSIGHTS
Support development of a product strategy that aligns with Troy Lee Designs brand values and market goals
Brief the collection from market analysis to optimize strengths, address weaknesses, and explore new opportunities while staying true to the brand
Work with the design team to guide the product development process from concept through to launch, working closely with design, marketing, and sales teams
Participate in design review and line finalization meetings, incorporating input from sales and marketing
Oversee the development of detailed product specifications, ensuring all products meet performance, quality, and cost objectives
CROSS-FUNCTIONAL COLLABORATION
Assist the marketing team with go-to-market strategies, including product positioning, pricing, promotional plans, keys stories, and sales meetings
Work with the sales team to ensure product knowledge and support, enabling them to effectively sell and represent the TLD brand
PERFORMANCE MONITORING
Monitor product performance post-launch, including sales, customer feedback, and market reception Utilize data-driven insights to make informed decisions and adjustments to product strategy as needed
Prepare and present product performance reports to senior management
EDUCATION & EXPERIENCE
Bachelors degree in product management, business administration or a related field
5+ years of experience in product management, preferably in the sports or outdoor industry
ATTRIBUTES & ABILITIES
Strong understanding of mountain biking, motocross, and/or action sports gear markets preferred
Is highly organized with strong attention to detail
Practiced presentation skills for presenting to large groups
Excellent project management skills with the ability to manage multiple projects simultaneously
Strong analytical skills and the ability to leverage data to drive decisions
Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams
Proven track record of successfully managing product lifecycles from concept to launch
Ability to travel domestically and internationally as needed (up to 30%)
Ability to commute and be in the office M-F (may work from home on Fridays after onboarding)
Ability to work early or late hours and weekends as needed
COMPANY BENEFITS
Medical: HMO, PPO, HDHP/HSA, PPO
Dental: HMO and PPO+
Vision
Co-paid Life/AD&D
10 days of vacation (accrued)
5 days of sick time
401K
Troy Lee Designs
Job Tags
Outdoor, Weekend work,