Job Description
We are seeking a Digital Marketing Specialist to join our team located in Newark, New Jersey. This role is within the higher education industry and offers a long term contract employment opportunity. The Digital Marketing Specialist will be responsible for executing a comprehensive digital strategy, including email, web, social media, and digital advertising.
Responsibilities:
• Design, schedule, and deploy various digital communications including newsletters, invitations, and other digital engagement and giving solicitations.
• Serve as a webmaster for the Development and Alumni Relations website, ensuring the content is engaging, user-friendly, and well-organized.
• Execute digital advertising strategies for alumni engagement and giving efforts.
• Manage social media accounts, regularly updating with fresh, engaging content and actively engaging with followers.
• Support digital-first annual giving campaigns such as Day of Giving and Giving Tuesday.
• Maintain and pull segmented lists for targeted digital communications.
• Utilize various software including Adobe Creative Cloud, Database, Drupal, and other tools for content creation and management.
• Leverage analytics tools to measure and improve the effectiveness of digital marketing efforts.
• Collaborate with the team in planning and executing fundraising campaigns.
02720-0013058331
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