Digital Marketing Specialist Job at Masonic Homes/Acacia Creek, San Francisco, CA

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  • Masonic Homes/Acacia Creek
  • San Francisco, CA

Job Description

Job Description

Job Description

Description

Looking for a quirky marketing position with a wide variety of projects and challenges? Ready to make your mark on a 300-year-old organization? 

As the Marketing Specialist for the Masons of California and its entities, you will market a range of industries – from wellness and healthcare (wellness resources, social services and our vibrant retirement communities), to membership in the fraternity, to live events (12-20 a year), to subscriptions of our award-winning California Freemason magazine, and more. Plus, you’ll learn a ton about the fascinating world of Freemasonry.

Your marketing acumen and ability to strategize with a collaborative, creative team will make a lasting impact in California and beyond. Your work will inspire and motivate our residents and members. You love a challenge, work well with a team, and strive for excellence.

JOB RESPONSIBILITY

  • Meets with client and management teams to determine needs and marketing goals from stakeholders.
  • Plans and develops marketing campaigns and tactics across channels.
  • Writes marketing briefs, articulates stakeholder’s goals, and identifies key messages for our in-house creative team to execute.
  • Executes digital marketing campaigns, including social, digital display, and search.
  • Oversees and maintains SEO on key sites.
  • Continually reviews results and reports on progress towards goals.

ESSENTIAL FUNCTIONS

  • Manage and executes marketing campaigns, including social, search, direct mail, email and in-person marketing opportunities.
  • Reports and analyzes marketing results with the creative team and stakeholders on a regular basis.
  • Foster and maintain collaborative marketing counsel for all entities
  • Manage resources to achieve communication goals and initiatives, including budgets. Negotiate fees and manage the work of vendors, including ad campaign buys and direct mail costs.
  • Lead marketing meetings with the team and stakeholders.

COMPETENCIES AND EXPERIENCE

  • Demonstrated ability to create and achieve consensus for tactical marketing plans across channels
  • Excellent organizational skills; ability to meet multiple demands, stakeholders, and deadlines in a fast paced environment
  • Demonstrated experience building effective online and digital marketing campaigns
  • Excellent writing, editing, and proofreading skills
  • Demonstrated experience in project management tools such as Asana and Base Camp
  • Excellent verbal and interpersonal communication skills
  • Excellent attention to detail and accuracy
  • Strong leadership skills; ability to work with leaders, members, management, and employees

Requirements

  • 7+ years’ experience planning and executing marketing campaigns for non-profit organization, member/association organization, corporate communications or communications agency
  • BA in Communications or Marketing

Experience working in:

  • Project management tools such as Asana or Base Camp
  • CRMs such as SalesForce, MatrixCare, and others
  • Digital marketing tools, such as Google AdWords, Facebook, TikTok, and other digital marketing platforms.
  • Digital asset management systems and other digital collaboration tools, such as TEAMS and BrandFolder

 

Company Description

The Masons of CA/Acacia Creek are committed to a culture of service to members and community. Our culture is to provide superior service to the members, residents, and staff through a sound and progressive model of service/care which aligns our mission, vision, and operations. We demonstrate excellence in core services, and we understand the actual value of time, budgets, safety, and satisfaction.

Company Description

The Masons of CA/Acacia Creek are committed to a culture of service to members and community. Our culture is to provide superior service to the members, residents, and staff through a sound and progressive model of service/care which aligns our mission, vision, and operations. We demonstrate excellence in core services, and we understand the actual value of time, budgets, safety, and satisfaction.

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